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The Pitfalls of Using Online and Social Data in Big Data Analysis | MIT Sloan Management Review

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Social media platforms offer a biased representation of the data based on societal factors.

Art Vancil's insight:
Sound advice: Are we overlooking social media's "partial, filtered, distorted and complex reflections" of society? Are we using complementary tools and other methods to overcome social media's limitations? Or, are we using this data alone - because it is what we have available - even though it is not representative.


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